Day in the life…

In this brand new section of Channel Middle East we pack our bags and head to work with a member of the channel community to find out what a typical day on the job entails.

Tags: MarketingSIT DistributionUnited Arab Emirates
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Day in the life…
By  Andrew Seymour Published  July 20, 2010

Name: Fatima Khan

Company: SIT Distribution

Job title: Regional Trade Marketing Manager

Years in the role: 4+

Years at the company: Less than a year

Previous companies: Loyalty Inc (a trade marketing company)

How would you summarise your role?

I manage the successful execution of the company’s marketing plans, ensuring initiatives stay on strategy, on time and on budget.

What’s the first thing you do when you get in the office each day?

I establish a priority list of things to accomplish: priority A, B and C. Priority A contains ‘must do’ items - things that will be more difficult if not prioritised first or substantially completed. I let nothing get in the way of starting and completing these. Priority B is very important too. I make every attempt to complete these. However, priority B items can be negotiated if not completed. Priority C items are those maintenance things that should be done, but won’t necessarily affect operations much if they are not done that day. The important key to success is to accurately identify the proper category of priority.

What does a typical day entail for you?

I normally arrive at the office by 9am and then leave by 6:30pm. Although there are some typical things that happen every, I don’t think there are really any ‘typical’ days at SIT Distribution. The tasks we have to do differ from day to day.

What qualities do you need to do your job?

Trade marketing managers must have excellent oral, interpersonal and written communications skills. Strong computer skills, particularly in Microsoft Office applications, are required. Trade marketing management positions prefer candidates with a strong trade or customer marketing background, and experience working with sales organisations. Candidates must also be strong project managers, prioritise multiple projects with little assistance and execute marketing programmes from start to completion.

What’s your favourite part of the job?

l think my favourite part of the job is that no two days are alike! I find that there is a new challenge to face every day, which helps to keep things interesting.

What is the hardest part of your job?

Firing team members due to unsatisfactory performance.

What criteria do you measure your performance on?

I measure it on three main things: the volume of units sold, promptness in submitting reports and how well I can increase clients’ visibility in the market.

What’s been your most memorable moment in your current role?

Being appreciated by team members who report to me, and slowly and steadily building a new strong trade marketing team.

Where do you see yourself in five years?

In five years I hope to be working in an increasingly responsible position that enables me to utilise my talents and work closely with my colleagues in solving important problems. I see myself taking on new and exciting challenges in an enjoyable environment and hopefully this will be with my current company.

How much time do you spend out of the office each week?

I am usually out of the office about three days a week. 50% of my time is spent out of the office.

What do you get up to during your lunch hour?

I try to visit a new place every day, usually with colleagues.

2509 days ago
Rami Madi

Great Actvity

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