Netgear introduces new partner tools for KSA push

Vendor overhauls channel offering in a bid to improve its fortunes in KSA

Tags: Netgear IncorporationSaudi Arabia
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Netgear introduces new partner tools for KSA push Netgear is offering Saudi resellers which join its partner programme access to sales tools, rebates and customer leads. (ITP Images)
By  Andrew Seymour Published  July 5, 2010

Networking and storage vendor Netgear has begun rolling out the first phase of a new channel initiative that it hopes will help its business to take off in Saudi Arabia.

The company says the initiative will be undertaken by a dedicated team and will offer partners various tools, services, rewards and discounts. This includes sales engineer support, leads from its customer support centre, sales incentives, and special pricing for government and education customers.

Resellers will be awarded rebates for achieving quarterly targets and gain access to a web portal where they can make use of marketing materials.

Netgear plans to supplement the programme with local seminars that are designed to update system integrators and resellers on the latest developments.

"Our partnership with systems integrators and resellers continues to play a pivotal role in our goal to help SMBs maximise the latest advancements in information technology to boost their productivity, efficiency and security, and this is why we invest significantly towards ensuring that our partners are fully equipped to address the customers' requirements," said Khaled Alosman, technical manager for Netgear Middle East.

"On the other hand, our focus towards the Saudi market is driven by the Kingdom's sizeable investment in IT and constant leading position in the Gulf's technology race, and we are confident that the new channel initiative as well as the new products we have just unveiled in the country will be in high demand among SMBs in this opportunity-laden market," he added.

The announcement of the partner initiative is timed to coincide with the launch of new networking, security and storage solutions, including the ReadyNAS 4200 and Quad WAN Gigabit SSL VPN Firewall.

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