Nokia behind Conspiracy For Good

New entertainment experience aims to bring about social change

Tags: EntertainmentNokia CorporationUnited KingdomZambia
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Nokia behind Conspiracy For Good Tim Kring, creator and executive producer of popular TV shows 'Crossing Jordan' and 'Heroes'. (Getty Images)
By  Vineetha Menon Published  June 22, 2010

Nokia is collaborating with ‘Heroes' creator Tim Kring for a radically unique entertainment experience that blends the online and real world for social change.

The Conspiracy For Good (CFG) movement, described as a new genre of entertainment which combines storytelling, philanthropy and commerce, will see a story play out across traditional media and new media platforms including smartphones and PCs.

The audience can become a part of the story, finding necessary clues to move the story forward and into the real world for the benefit of the Chataika Basic School, located in the village of Chataika in eastern Zambia.  

"I believe that storytelling has the power to create positive change in the world. Audiences today want to be more involved in stories," said Tim Kring. "Our goal with the Conspiracy For Good is to entice, engage, and inspire the audience to drive real-world change through their participation in a narrative."

Nokia's Ovi platform will connect participants to the story and each other through a series of apps like casual games that unlock codes to confidential websites, Ovi Maps to guide characters through the story, Ovi Music with information hidden within songs, along with planned physical events in London and finally in Africa.

In the United Kingdom, participants will also be able to download a special edition app called Conspiracy For Good: DeadDrop powered by Nokia's Point & Find service that allow players to point at objects and images in on the streets of London to discover clues and participate in challenges.

Anyone outside the UK can also join in the CFG movement by logging on to the website - www.ConspiracyForGood.com - which will have narrative updates, videos and other multimedia,  allow interaction with story characters, and more.

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