Optimus outlines rationale for shifting regional base

Distributor relocates HQ to Dubai, but keeps services and support functions in JAFZA

Tags: Avaya IncorporationExtreme Networks IncorporationMitel Networks LimitedMolexOptimus Technology and TelecomUnited Arab Emirates
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Optimus outlines rationale for shifting regional base Meera Kaul Sawhney claims Optimus’ relocation will help the company to centralise its operations and scale up the business.
By  Andrew Seymour Published  June 22, 2010

Networking distributor Optimus is anticipating a boost in its business from the decision to shift its headquarters from Jebel Ali Free Zone to Hawai Towers on Dubai's Sheikh Zayed Road.

The company claims the new location will help it to "expand and streamline its regional operations", with the existing JAFZA office set to act as a support and service centre for partners.

"We wanted to move our regional headquarters to a central location, which would not only be more accessible to our partners and ensure faster business decisions but would also help us consolidate our business and streamline our operations," explained Meera Kaul Sawhney, managing director of Optimus.

"Our new office at Hawai Towers on the central artery of Dubai, Sheikh Zayed Road will help us centralise our operations, scale up our business and strengthen our position across the region," she added.

 Sawhney confirmed that Optimus' JAFZA office will now be used to provide technical and training support to partners from around the region, and said the firm had its eyes on opening new offices elsewhere in the Middle East during the next few months.

Optimus distributes products from a range of networking and infrastructure brands, including Avaya Extreme, Mitel, Molex and Tandberg.  

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