Get to know: Felix Baretto, LG

Having sampled life in all tiers of the Middle East channel, we thought it was time to get up close and personal with Felix Baretto, business manager for notebook PCs MEA at LG Electronics.

Tags: LG ElectronicsUnited Arab Emirates
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Get to know: Felix Baretto, LG Felix Baretto, Business Manager for Notebook PCs MEA, LG Electronics.
By  Andrew Seymour Published  June 15, 2010 Channel Middle East Logo

What’s your career history in the industry to date?

I started my career with Global Tele-Systems in India as channel sales personnel, promoting mobile brands such as Ericsson, Motorola and Siemens. I then moved to the UAE and worked with companies such as Seven Seas, Tech Data and Tripp Lite. Since 2007 I have been with LG Electronics addressing the areas of channel sales, business development and product management for the MEA region.

What are your top channel tips for the next 12 months?

Business in the current scenario cannot be driven at a low margin and high volume wherein investments are high and risky. Plan your business with the long term in view and add value to your products or services. That goes a mile and will put a smile on your customer’s face. Retaining a loyal customer is important first of all, as getting a new one can be quite expensive.

How do you relax outside of the work environment?

I am currently learning golf and pursuing new languages. At home I like to read management-style books that are written by great management gurus.

What do you enjoy most about working in the Middle East IT market?

In this market you make good friends and relationships over a period spent working with people, which becomes part of your routine life. Apart from relationships, this market also offers challenging opportunities and goals to meet, which makes us better each day and keeps us going on and on.

What is the best deal you have ever closed and your proudest moment to date?

I believe in delegation and the empowerment of responsibilities to drive the business. Making a team member a part owner of the tasks they are assigned should ensure they feel the sense of accomplishment when it is achieved. My proudest moment is winning the CEO award for the MEA region at LG Electronics twice in a row between 2008 and 2009, as well as the best business support manager award from US Robotics while at Tech Data.

 What do you dislike most about working in the market?

Being in the centre zone and catering to regions across from this zone invites a lot of attention from outside the region in terms of the influx of parallel imports and fake goods. When that happens in the market it disrupts the existing channel set-up and the trends for particular models, so it can take a while for things to get back to normal from a customer confidence view.

Which IT industry figure do you admire most and why?

I admire my current regional CEO, KW Kim, for his charisma, leadership qualities and continuous motivation to set high goals in all aspects of your life; monitoring those goals until you reach them and never giving up or making an excuse. This enables and motivates you to focus on the positive aspects rather than the negative ones.

What is the most valuable business lesson you’ve learnt?

In this region, relationships and commitment matter the most. It is better to see all the aspects prior to committing than to let the other party down later on. As the saying goes, ‘commit a little lower, but deliver more then your commitment’.

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