AOC vows to maintain Middle East momentum

Display vendor hails regional progress during distribution conference

Tags: AOC (www.aoc.com)ASBIS Middle EastEgyptUnited Arab Emirates
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AOC vows to maintain Middle East momentum Suchit Kumar says AOC is working to increase the visibility and availability of its brand in the Middle East. (ITP Images)
By  Andrew Seymour Published  June 14, 2010

Display manufacturer AOC has vowed to increase its focus on the MEA region during a conference for all its Asia-Pacific and Middle East distributors in Beijing.

The special event, which the Taiwan-owned company dubbed the ‘Win 2010 Disty Party', saw AOC executives deliver a series of presentations on the state of the business.

Management at the firm claim Asia-Pacific and MEA sales have grown 49% during the last two years, making AOC the fourth largest brand amongst display manufacturers in the Asia-Pacific region.

Based on data from IDC, it reckons it has managed to grow it share of the market by four percentage points to 10% during that period.

AOC insists the "strong growth" it has seen from Middle East and Africa during its first year in the market is prompting it to sharpen its focus on the region. Earlier this year it appointed I&M as an in-country distributor for Egypt.

Suchit Kumar, deputy general manager for sales in the MENA and CIS region at AOC, said the company was committed to working closely with its distributors to drive further growth.

"Despite the recession and the late entry of AOC in the Middle East and Africa region we have done exceedingly well and we will continue to increase our efforts to grow faster by enhancing our visibility and availability in the region," he said.

Several distributors from the Middle East made the trip to China, including Asbis, I&M, Compunics and Digi Wonder, with Dubai-based Compunics among the winners of a special awards ceremony to honour the channel's efforts.

Compunics landed the ‘Best Channel Development' award for its contribution towards promoting and enlarging AOC's brand awareness.

AOC also used the channel get-together to unveil a range of new monitors that are scheduled to be launched this year with a specific emphasis on their environmental, ergonomic and entertainment qualities. It also plans to launch multi-touch and 3D monitors by the end of 2010.

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