Adobe software can digitise print mags

Latest Wired issue for the Apple iPad was made possible using Adobe's digital viewer software

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Adobe software can digitise print mags Adobe plans to make its digital viewer software available to all publishers 'soon'.
By  Vineetha Menon Published  June 1, 2010

Adobe has unveiled new digital viewer technology that enables print publishers to create digital versions of their magazines.

The publishing software was developed with input from Condé Nast's Wired magazine that recently launched a digital edition for the Apple iPad.

The Wired Reader application, built using Adobe's viewer software, can be downloaded from Apple iTunes App Store for $4.99, and is being highlighted as an example of how publishers can now deliver exciting experiences across tablet devices and smartphone platforms.

"We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It's safe to say that if you are already working in InDesign CS5, you'll be well on your way to producing a beautiful digital version of your publication," David Burkett, vice president and general manager, Creative Solutions at Adobe.

Publishers Condé Nast are convinced of the technology's benefits and say they will be using more of it in their titles.

"Our partnership with Adobe allowed us to re-imagine and rebuild a print issue into an amazing digital magazine experience on iPad," said Thomas J. Wallace, editorial director of Condé Nast. "WIRED's visionary execution of Adobe technology expands the potential of this new medium for all Condé Nast magazines. Our work with Adobe is just beginning. We expect to use this technology to deliver more of our publications over the coming months."

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