Redington reckons on US$100m in value sales

Distributor aiming to make enterprise division a greater chunk of its business

Tags: Avaya IncorporationHewlett-Packard CompanyJuniper Networks IncorporatedKuwaitQatarRed Hat IncorporationRedington GulfSaudi ArabiaUnited Arab Emirates
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Redington reckons on US$100m in value sales Ramkumar B says Redington has spent the past four years laying down the foundations to make the company’s value division a US$100m business. (ITP Images)
By  Andrew Seymour Published  May 23, 2010

Redington Gulf's value distribution division has set itself the target of achieving revenues of US$100m during its current fiscal year, which runs from April to March.

The unit believes it can achieve the milestone figure by making a series of additional "investments" in the UAE and Saudi Arabia, its two largest markets in the region.

"Over the past four years we have laid down a foundation to grow Redington Value's business beyond US$100m and we are confident that we will be able to realise this vision during our current fiscal year," stated Ramkumar B, general manager of the division at Redington Gulf.

"This ambitious goal continues to invigorate us to pursue further enhancements to our business model and current partner relationships, and we are working to implement our game plan that will entrench our brand deeper in the potential-laden markets of the UAE and KSA," he said.

Redington insists it will supplement its Saudi and UAE push with a number of "massive" campaigns in Qatar and Kuwait. The aim will be to showcase the solutions that it offers around networking, voice, software, security and infrastructure requirements.

Among the brands it carries in its value portfolio are Avaya, HP ProCurve, Juniper and Red Hat.

The India-listed distributor is especially keen to increase its software and security offerings as well as recruit highly trained people for specialised roles in pre-sales, account management and marketing.

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