RFS reinforces its Commitment to Middle East customers with new General Manager appointment

On the occasion of MECOM 2010, Radio Frequency Systems (RFS), the global wireless and broadcast infrastructure provider, announces that is has appointed Hesham El-Nahhas as General Manager for RFS Middle East.

Tags: Radio Frequency Systems (www.rfsworld.com)United Arab Emirates
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By  Ashford Published  May 20, 2010

On the occasion of MECOM 2010, Radio Frequency Systems (RFS), the global wireless and broadcast infrastructure provider, announces that is has appointed Hesham El-Nahhas as General Manager for RFS Middle East. The appointment reflects RFS’ ongoing commitment to strengthening relationships with customers in the Middle East in order to better serve their needs.

El-Nahhas, who is based in Dubai, will report to Pascal Dussiau, RFS’ Vice President of Sales and Marketing for the South Europe, Middle East and Africa region.

El-Nahhas brings RFS extensive experience gained during his more than 20 years in marketing, sales and support operations roles covering Middle East markets with global telecom leaders. As a telecom specialist, El-Nahhas has partnered closely with enterprises, operators, distributors and systems integrators to deliver communications solutions and services for the region’s fast-growing economy.

In his new role, El-Nahhas will leverage his knowledge of Middle East markets to develop closer ties with RFS customers. “I want to fully align RFS’ strategy with customers’ strategies and expectations,” he says. “Whether their focus is on wireless communications, in-building coverage, broadcasting or another area of RFS expertise, our Middle East customers will certainly recognize that RFS is totally committed to partnering with them and to serving their evolving needs. For example, we are currently launching a set of innovative RFS solutions in the region as an extension of RFS’ already comprehensive portfolio of RF and broadcast solutions,” El-Nahhas says.

In welcoming El-Nahhas to his new role, Pascal Dussiau noted that RFS’ momentum across the entire South Europe, Middle East and Africa region is growing. “With El-Nahhas on our team, we will all benefit from his combination of international experience, local-market expertise and customer-focused approach. As a result, RFS will be even better positioned to grow its market position by helping customers in this important region achieve their objectives,” Dussiau says.

“I am very excited about leading this organization,” adds El-Nahhas. “RFS is serious about investing in this region and being closer to customers here. It’s a very dynamic organization — and a very strong enabler for me to deliver on my strategy for the region.”

Meet Hesham El-Nahhas during the RFS StayConnected Days @ MECOM 2010, May 17–19 at the Abu Dhabi National Exhibition Center, booth #3E20. At MECOM 2010, RFS is presenting its latest innovations to enable operators, telecom infrastructure integrators and installation companies to minimize the challenges of in-building coverage, 3G and LTE deployments in the Middle East.

About RFS

Radio Frequency Systems (RFS) is a global designer and manufacturer of cable, antenna and tower systems, plus active and passive RF conditioning modules, providing total-package solutions for wireless infrastructure.

RFS serves OEMs, distributors, system integrators, operators and installers in the broadcast, wireless communications, land-mobile and microwave market sectors. As an ISO compliant organization with manufacturing and customer service facilities that span the globe, RFS offers cutting-edge engineering capabilities, superior field support and innovative product design. RFS is a leader in wireless infrastructure.

For more information: www.rfsworld.com

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