Apple reseller gets cranky over grey market iPads

iStyle reveals it will only support regional customers who wait for local launch

Tags: Apple IncorporatedUnited Arab Emirates
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Apple reseller gets cranky over grey market iPads There is a booming trade in grey market iPads even though the product hasn’t yet been launched in the Middle East. (Getty Images)
By  Andrew Seymour Published  May 10, 2010

Prominent Apple dealer iStyle is refusing to help Middle East customers that require support for iPads which they have sourced from outside the region.

The company, which is a designated ‘Premium Reseller' for Apple in the Middle East, has turned away customers that have approached it with issues for iPads they have bought ahead of the product's official Middle East launch.

iStyle insists it cannot service units purchased from grey marketeers and will only be able to assist customers with iPads sold in its outlets across the region.

However, despite urging customers "to be patient and wait for the official launch of the iPad in the Middle East", the UAE-based reseller has given no indication of when the much-lauded tablet will be available on its shelves.

"While we understand consumers' desire to purchase an iPad ahead of the official launch, we want to make sure that they understand that the help, support and assistance that they are used to receiving from iStyle will not be available to them if they have not purchased their iPad from our store," said Hani Nehme, business development manager at iStyle Middle East.

A "significant number" of units have become available for purchase in the region since the iPad was unveiled in the US last month, according toiStyle.

"We strongly urge consumers who have not yet purchased an iPad to wait until their official Middle East launch in order to benefit from the ongoing after-care that is a key component in what makes Apple such a popular premium brand," said Nehme.

2662 days ago
sunshine

The problem start from the vendors. All vendors share one common attitude; pricing in the US is lesser than the rest of the world, especially this region. This is where they make there money not the US. this is not only ipad, check any brand from Toshiba, Sony HP... you name it. US market is cheaper although it cost them more to actually ship it from the far east. Retailers are hardly covering the rent of the malls and only when a product like Ipad at the beginning generate better margins than the rest of the brands.

2683 days ago
MCC

it amzes me to hear such statement - someone whom wants an iPad now, will get it now.. as simple as that and will not to get one through "authorized channels" i am sure ABM through backdoors are buying and selling iPads from "grey market" using indirect channells - a quick scan on what so called " Apple Aurhroized Dealers / Resellers / Partners" in the area (i mean the Gulf) will show that they are the biggest grey marketers.. With regard to warranty, i am sure the grey guys in the area have developed their offering to provide warranty as well.. just ask Geant and Carrfour who is the warranty handled and they will tell you that where they buy the product from gives them their own warranty

2684 days ago
TamTam

a new marketing strategy being plaid by iStyle :-) ! good job guys.. ans would yo tell us what's new in that article? iStyle always never gave support to any Apple product bought from US markets.

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