Acer MEA pips European operations to service award

Survey claims vendor’s after-sales service is strongest in the Middle East and Africa

Tags: Acer Computer Middle East
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Acer MEA pips European operations to service award World-class after sales service is needed to maintain brand confidence, according to Acer's Kelvyn D'souza.
By  Andrew Seymour Published  April 20, 2010

Acer's Middle East and Africa operation has come up in trumps in an internal audit of the company's after-services capabilities across the EMEA region.

The PC vendor says that research carried out by UK-based Market Intelligence International found that service centres and service personnel based in the MEA region were "among the best performers".

Acer's MEA business has now won the company's internal ‘Best Customer Satisfaction Award' for the second year running.

"Acer products are extremely popular across the region and a world-class after sales service is needed to maintain consumer confidence in the Acer brand," stated Kelvyn D'souza, regional customer service manager MEA at Acer Computer.

"Our regional service centre staff are trained to handle all customer queries and provide customers with a support system that is reliable and reassuring," he added.

Acer claims that one of the highlights of its regional service offering is a ‘pick-and-drop' scheme for UAE customers with faulty notebooks and LCD monitors. They can have their products collected, repaired and delivered to their door.

The PC vendor operates 38 separate service centres across the globe, including 10 in EMEA.

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