Oracle to integrate Sigma’s technology

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By  Published  September 15, 2006

Software giant Oracle has made yet another purchase, with the capture of US firm Sigma Dynamics last month.

While the deal — terms of which were not disclosed — may not match the scale of some of Oracle’s bigger acquisitions of recent years, analysts said that Sigma Dynamics’ technology could still prove to be significant.

Sigma Dynamics’ Real-time Decision software uses data-mining algorithms that continually adjust predictions based on the success of previous predictions, helping administrators to make better-informed decisions based on customer interaction.

Oracle said it would use the technology to enhance its Oracle Business Intelligence Suite and Oracle Fusion Middleware offerings. Key decision applications include real-time offer management, field service optimisation, predictive call routing and fraud detection.

“With the combination of Oracle and Sigma Dynamics’ technology, businesses will benefit from improved profitability of customer interactions, and more intelligent business processes through automated decision points,” said Paul Rodwick, Oracle’s vice president of Product Management.

“The combined solution integrates with customer relationship management (CRM), enterprise resource planning (ERP) and legacy systems to allow organisations to continuously adapt business processes and to leverage real-time learning to deliver the next best action for each customer, resulting in increased cross-sell and up-sell opportunities, customer retention, and customer satisfaction,” he claimed.

Oracle was already using Sigma Dynamics as the technology foundation for Oracle’s Siebel Real-Time Decisions product within the Oracle Business Intelligence Suite, the firm said.

Oracle plans to continue to make Sigma Dynamics’ technology offerings available as standalone and in conjunction with Oracle’s full range of enterprise applications.

“This acquisition further demonstrates that Oracle is approaching business intelligence (BI) and analytics from the perspective of its applications,” analyst firm Ovum said in an online advisory.

Ovum said that although Oracle had a strong position in the BI market thanks to its market-leading database, it hadn’t marketed its end-to-end BI platform as much as it could, focusinginstead on the other arms of the business as well as integrating and digesting its serial acquisitions of the last few years.

“At first sight Sigma could be described as a BI acquisition, but in fact it is about putting more analytical value into Oracle’s applications, not selling BI tools,” the firm concluded.

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