Ex-Motorola VP steps into the breach at Emitac

Patrick Mulligan named as HP distributor’s new general manager for the region

Tags: Acer IncorporatedEmitac Distribution LLCHPMotorola Incorporation
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Ex-Motorola VP steps into the breach at Emitac  Patrick Mulligan will be responsible for all of Emitac Distribution’s activities in the Middle East.
By  Andrew Seymour Published  April 15, 2010

The former VP of Middle East and North Africa for mobile devices vendor Motorola has been named as general manager of Emitac Distribution.

Patrick Mulligan, who held a number of executive positions during his time at Motorola, will be responsible for the management and reporting on all areas of Emitac Distribution's activities in the region.

In his new role, Mulligan will be expected to redefine and execute Emitac's business development strategies, drive sales support and marketing activities, and strengthen relationships with vendors and partners.

"This is a crucial time for organisations in the Middle East to evaluate their current investments and strategies. The Middle East is one of the most dynamic markets when it comes to the distribution business. Expectations amongst our current and potential channel base are higher than ever and we are committed to deliver and exceed these expectations," he said.

Mullugan's appointment comes a month after the departure of CEO Amer Khreino, who recently left his post at the distributor after a number of years.

Babar Khan, director of Emitac BOD, believes the appointment will give the company the impetus it needs to grow its business in the region.

"Emitac's vision is to lead the distribution business in every region we operate and this organisational announcement aligns us to accelerate this expansive growth and enhance business performance," said Khan. "Patrick's wealth of experience and expertise in technology and business development makes him the perfect choice for this task."

Emitac Distribution draws the bulk of its business from HP and Acer sales. Last year it generated revenues in excess of US$358m.

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