Flip Media launches moviegoer iPhone app, Naviflix

Flip Media has launched a new iPhone application for movie-goers in the Middle East called Naviflix, which is now available on the Apple iTunes store.

Tags: Flip Media (www.flipcorp.com/en)United Arab Emirates
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Flip Media launches moviegoer iPhone app, Naviflix Naviflix is a movie listing iPhone app launched by Flip Media
By  Gareth Van Zyl Published  April 14, 2010

Naviflix is a mobile application that gives users instant access to real time movie listings and show times for cinemas across the UAE.

Movie-goers will have the ability to browse movie listings from all Reel Cinemas, Cinestar and Grand Cinema locations, with the application tapping into the iPhone’s core location based technology to find theaters closest to the user. Information about films can also be sorted by movie title, location or show times, and users can also mark movies as favourites, read film synopsis, cast lists and view trailers.

On the launch of the application, Dinesh Lalvani, Managing Partner of Flip Media says, “We are always looking for ways to harness the advances of mobile technology to benefit consumers. Most of us here at Flip are big movie buffs, and we saw a void in the market for useful, on- the-go information catered to cinema-seekers.”

“The UAE is the region’s second-largest film market, with over 200 cinema screens, and gross box office receipts of US$74 million. Those figures, coupled with the fact that increasingly people are accessing information through smart phones, makes mobile apps a strategic touch point to reach consumers,” he says.

Naviflix also includes a strong social media component. Imthiaz Rafique, Head of Flip’s Mobile Applications Development, says: “Going to the movies and deciding what to watch is usually a group activity, so we created a built in social media connect to encourage users to engage in real time conversations via Facebook and Twitter. Within the application, people can post films they are considering watching and get immediate feedback from friends.”

Flip has also developed a mobile web version of the application which is compatible with other handsets such as Blackberry, Nokia N Series and Android phones. The team at Flip Media also hopes to eventually integrate the application with any cinema’s mobile ticketing option.

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