Tech expert calls 3D televisions a gimmick

HKTDC exec says 3D televisions will be slow to take off; predicts iPad will eat into netbook sales

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Tech expert calls 3D televisions a gimmick Lack of true 3D content will mean the uptake of 3D TV is slow, says Chan.
By  Vineetha Menon Published  April 14, 2010

Hong Kong: K. B. Chan, chairman of the Hong Kong Trade Development Council Electronic and Electrical Appliances Industries Advisory Committee, says that 3D televisions are a 'gimmick' and will be slow to take off.

Speaking to itp.net at the 2010 Spring edition of the Hong Kong Electronics Expo taking place from April 13 - 16, Chan said that 3D TVs is a fad right now with all the TV manufacturers saying they must have one, and that there are serious challenges to be considered aside from the high price factor and the additional 3D glasses needed.

"The difficulty is the content because there's very few real 3D content. When you make the movie or the TV serial, it's made the 3D way. So a lot of content will be 2D computer converted into 3D, but that is not a very good picture because in a 2D picture the depth information is not there and you have to use a computer to guess that," he said.

Predicting that the 3D TV trend will take off, but slowly, Chan says that the first major shift in the television industry will be LED backlit TVs, which also brings in the new concept of Dynamic TVs which will basically see a front LCD screen backlit by 1,000 LED, each responsible for specific colours offering an unbeatable contrast ratio of 2 million to 1.

Aside from TVs, Chan also predicts that the iPad will "cause a stir" and that nobody can come close to Apple just yet. While none of Apple's products can be considered a technological breakthrough, Chan believes that Steve Jobs does a great job with branding and marketing.

"He doesn't have to design anything because you have one hundred thousand apps. By the time we sit down here next year, it may be two hundred thousand. Apple uses all the engineers in the world. You can't beat that and nobody is coming near to apps. It's growing every day," Chan said, adding that it is the same reason the iPad will have an impact on netbook sales along with the touchscreen element and 'wow' factor.

At a press briefing earlier today, Chan said that the financial crisis is over in Hong Kong with positive signs seen in the last few quarters and predictions that its economy will grow by 4-5% in 2010.

The UAE is presently the 17th largest electronics export market for Hong Kong, and one that is considered an important 'gateway' to the entire Middle East region.

"Quite a few missions are going down to Dubai, and not just from the HKTDC. Although Dubai has some difficulty I think it's only temporary and it's still a good gateway to the Middle East like Saudi Arabia and neighbouring countries," stated Chan.

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