Hasoub targets physical security with store concept

Pro Express outlet in Riyadh to carry security and surveillance technologies

Tags: Hasoub (www.hasoub.com)Pro Express (www.proexpress-sa.com)Saudi ArabiaSystems integrator
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Hasoub targets physical security with store concept Saudi systems integrator Hasoub has opened its first Pro Express outlet in Riyadh.
By  Andrew Seymour Published  April 12, 2010

Saudi systems integrator Hasoub has added a new string to its bow by opening a retail store targeting the surveillance and physical security market.

The launch of the Pro Express outlet in Riyadh is aimed at security professionals that want easy access to the latest range of commercial electronic security products.

Sami Said, general manager at Hasoub, said the launch of the store reflected a "growing interest" in security solutions among businesses in the region. Pro Express will stock a variety of physical security-related technologies, including surveillance systems and access control systems.

In addition to supplying products, the company will provide on-location technical support from experts with extensive knowledge of security solutions and applications.

Hasoub has opened the store in conjunction with UTC Fire and Security, which counts the integrator as its main local partner in the Saudi market.

UTC has already helped drive the launch of similar stores in Bahrain, Europe and Kenya, and Georges Hachem, area manager for Saudi Arabia global security products at the US-based firm, believes the concept will be equally well-received in the Saudi market.  

"Pro Express will carry a permanent stock of at least 150 high-volume items, allowing security professionals in the region to select what they want, when they want it," he said.

Hasoub is one of the largest integrators in Saudi Arabia, specialising in enterprise, networking and infrastructure sales. It also has Middle East operations in Egypt and Jordan.

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