Optimus primed for local stocking outside UAE

Distributor to hold Avaya kit in Egypt, Qatar and Pakistan for first time

Tags: Avaya IncorporationEgyptExtreme Networks IncorporationMolexOptimus Technology and TelecomPakistanQatarTandberg
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Optimus primed for local stocking outside UAE Meera Kaul Sawhney claims Optimus will be able to respond more quickly to partners’ requirements by holding stock locally across the region.
By  Andrew Published  April 12, 2010

Networking equipment distributor Optimus Technology and Telecom is to begin holding Avaya stocks in Egypt, Qatar and Pakistan, making it easier for local resellers to source the SKUs they need.

The Dubai-based distributor believes the move will allow it to respond to the channel's buying requirements in a timelier manner and in turn improve service deliveries to customers.

Meera Kaul Sawhney, managing director at Optimus, claims that after seeing the business grow during the last couple of years, the company felt the time was right to strengthen its logistics capabilities.

She cites Egypt as a particularly important market for the firm, with strong potential for the voice, data and video products that it carries in the region.

"To enhance our support to our partners in Egypt and North Africa and to provide local logistical support, we decided to stock some of our products locally for faster delivery of customers' requests," she explained.

"No other distributor offers the channel stocking options locally, which clearly demonstrates our commitment to our customers and partners in the region, who will now be able to receive advice, high-quality technical support and consulting services closer to home from Optimus' dedicated team in Egypt. We will also be replicating this model in countries such as KSA and Pakistan soon," revealed Sawhney.

Optimus claims that it has plans to expand further by opening new offices in the region and recruiting channel partners in untapped markets.

The distributor presently distributes products from brands such as Extreme, Mitel, Molex, Interquartz and Tandberg, but it remains keen to bring additional vendors onboard.

"We have a wide network across the MENA region and are looking forward to tying up with more reputed global vendors who want to expand their operations to the MENA region and offering our customers an extensive portfolio of IT and telecom products," said Sawhney.

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