Riverbed eager to convert Middle East resellers

Latest distribution appointment signals move to expand channel reach

Tags: Aptec DistributionFVC - First Video Communications IncorporationNaizakRiverbed Technology IncorporatedUnited Arab Emirates
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Riverbed eager to convert Middle East resellers Bahaa Salah believes there is strong potential for WAN optimisation solutions in the Middle East. (ITP Images)
By  Andrew Seymour Published  April 12, 2010

WAN optimisation software vendor Riverbed has widened its regional distribution network even further by appointing Aptec as an authorised partner in "selected" Middle East markets.

The tie-up is part of a concerted effort by Riverbed to reach out to more resellers in the Gulf region. Last year the vendor hired FVC as a Middle East distribution partner, deviating from a model that had previously seen most of its business delivered through Naizak.

Aptec's role will be to manage the supply of Riverbed products and train and educate resellers on its WAN optimisation solutions through roadshows and seminars.

Aptec claims Riverbed's offering frees businesses from common IT constraints by increasing application performance and providing enterprise-wide network visibility without the need to increase bandwidth.

"As applications and technologies become more bandwidth-intensive, IT decision-makers are seeking ways to improve application performance over the WAN rather than investing in additional bandwidth capacity," said Bahaa Salah, managing director at Aptec Distribution.

"Riverbed can make a big difference for organisations and, after looking at the potential, we have decided to distribute Riverbed in the region. We will ensure that we have the right mix of trained partners to address the market demand," he added.

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