Retailers ready to slug it out at new mall

Leading IT store chains don their gloves for latest Dubai mall battle

Tags: Eros ElectricalsJacky's ElectronicsJumbo ElectronicsUnited Arab Emirates
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Retailers ready to slug it out at new mall Jacky’s Electronics’ latest store at the newly-opened Mirdif City Centre Mall in Dubai.
By  Andrew Seymour Published  March 29, 2010

Dubai's new Mirdif City Centre mall looks as though it could quickly emerge as a key retail battleground, with at least three major IT chains unveiling stores that they believe will allow them to expand their customer reach.

Jumbo Electronics today launched a 5,000 square foot outlet at the mall, following hot on the heels of Eros Digital and Jacky's Electronics, which had both earlier confirmed fresh additions to their own UAE store networks.

Opening the store alongside Sony Gulf boss Osamu Miura and head of retail JP Nambiar, Jumbo CEO Peter McElwaine said the company regarded the move as central to its growth plans.

"Jumbo Electronics is already a leading player in the consumer electronics segment and the new store forms an integral part of our expansion strategy," he commented.

Retail rival Eros is also confident that its presence at Mirdif City Centre will help it strengthen sales of brands such as Samsung, Hitachi, BenQ and Nokia.

"The new Eros Digital Home lifestyle digital store offers many differentiators over conventional retail," said CEO Deepak Babani. "The design, layout, colours used, visual displays and customer-focused service all add to the total brand experience for shoppers. With this store - and the ones that follow it - we hope to raise the bar for electronics retailing in the region."

Jacky's Electronics, meanwhile, has opened a 7,000 square foot outlet that will stock the latest home appliances, cameras, notebooks, IT, mobile phones and gaming products.

It believes the immediate area is home to a population of more than 500,000 people, making it an attractive retail location for any technology retailer.

"Mirdif City Centre is strategically located along Dubai's Eastern Corridor, recognised as the fastest growing area in the Emirate," explained COO Ashish Panjabi. "With this prime location, Jacky's Electronics will be accessible to residents within Mirdif, Al Khawaneej, Rashidiya and other nearby areas who will frequent the mall to shop, dine, and relax." 

Panjabi predicts that the mall is also likely to attract visitors from Sharjah and the Northern Emirates, bringing in additional foot traffic.

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