Bharti Airtel edges closer to Zain Africa deal

Report says India's largest wireless operator plans to bid for Zain's African assets by March 25th.

Tags: Bharti AirtelIndiaKuwaitZain - Kuwait
2919 days ago

if they acquire Zain, will they change the name? if so, it will be a disaster for the brand equity, and they will loose more than 40% of their client across Africa. the transition should be done like philips did. Zain is already not mature in the market and they started to build credibilty toward the clientel...


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