Greener and leaner

Chris Huggett, 3Com VP Sales, UK and East EMEA spoke to Network Middle East about the impact of the company’s H3C data centre solutions range, and whether it’s green products are finding a market in the region

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Greener and leaner
By Staff Writer Published  March 16, 2010 Network Middle East Logo

How much traction are green products getting with Middle East customers? Is the desire to be ‘green' driving purchasing decisions, or just one part of them?

We are seeing growing interest across the region in green, energy-saving networking products. Everyone now needs to conform to international green regulations such as ROHS, Energy Star and the EU Code of Conduct for Data Centre Efficiency. Our Middle East customers are therefore demanding greener, more energy-efficient networking solutions which do not compromise on performance.

However, a greater driver is the cost savings that can be made by using green products for their innate energy efficiency. Networking is critical to reducing IT energy consumption, and adopting green networking as part of an integrated green IT strategy can result in significant cost savings. 3Com is committed to helping organisations deploy affordable, high performance, sustainable networks.

Independent studies demonstrate that 3Com leads the industry in energy-saving green networking. Spirent has verified that the 100 Gbps-ready H3C S12500 core switch and the H3C S5820X 10 GbE top-of-rack access switch deliver twice the performance and scale, 20 times faster recovery and up to 50% lower cost and energy usage versus competing legacy solutions.

Miercom determined that the H3C S7506E and H3C S5500-EI enterprise networking switches lead the industry in energy efficiency, using up to 40 percent less energy than competing products; while In-Stat has rated 3Com's 24 and 48-port LAN switches the most energy-efficient in the industry. For example, the 3Com Switch 4500G 24-Port Gigabit switch consumes 20% less energy than the Cisco Catalyst 3560G-24TS and 11% less than the HP ProCurve 3400cl-24G.

What are the implications of HP purchasing 3Com, particularly for customers in the Middle East?

Until the deal closes, 3Com and HP are operating as two separate companies and right now we are focused on achieving our business objectives and supporting our customers and partners. During the integration process, go-to-market strategy and product strategy will be determined, among many other things. We will provide more details on this when we can.

Is the H3C range gaining market share vs Cisco in the enterprise sector?

The 3Com/H3C remains the number two vendor in terms of Ports shipped, with a market share of 10.8%. Also, 3Com/H3C remains the number 3 vendor in terms of revenue, with a share of 3.6%.

3Com reportedly prices up to 40% below Cisco in China. Do you follow the same approach in the Middle East - and if not, why not?

3Com's unique value-chain model, with H3C in China, enables us to deliver market-leading price/performance worldwide, not just in China. The combination of 3Com and H3C brings together the best of both worlds - the innovation and price/performance leadership of H3C, and the global infrastructure (sales, channel, service and support) and brand recognition of 3Com.

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