CEO: Tamer Ismail

Tags: BDL Gulf FZCOChannel Middle East Power List 2010United Arab Emirates
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BDL Gulf FZCO CEO: Tamer Ismail
By  Jonas Published  March 28, 2010 Channel Middle East Logo

Contact: +971 4 352 8377
Headcount: 250
Active Accounts: 2,700
Regional Offices: Bahrain, Egypt, Kuwait, Saudi Arabia, UAE
Key Brands: Acer, Asus, Creative, Dell, LG, MSI
Ownership: BDL Gulf is a subsidiary of privately-held BDL in Saudi Arabia
2009 Sales:
2008 Sales: US$285m (Verified)

What measures have you taken to ensure your company remains competitive?

We focused a lot on partners who were addressing the hypermarkets and retail superstores. In addition, our company’s balanced financial performance allowed us to benefit from extended financial facilities and helped us grow in a calculated way.

Through the internal credit unit established within the company, we were able to control and monitor credit facilities and we took into consideration the recommendations of banks and insurance companies to continue our balanced growth. During those tough times we also followed the realistic expectations of the market to avoid facing excess stock or losing any sales opportunities due to unavailability of stock.

What are your main strategic plans when it comes to developing the business in 2010?

The main aims are to achieve sales of more than US$380m and, most importantly, run a profitable business. Protecting our customer base and helping them increase profitability - in addition to helping them manage their business effectively and professionally - will allow us to achieve that.

We aim to increase our market share, especially in the Gulf markets, by increasing our business with current partners and looking for new opportunities that would contribute to us achieving our goals. An example of that is the recent step of adding Acer to our portfolio, which will add volume to the business.

Company focus

BDL has transformed itself from a Saudi-only distributor into a pan-GCC player during the last two years, reinforcing its position as one of the most influential distributors in the MENA region. An internal restructuring midway through last year saw the long-serving Tamer Ismail installed as CEO for the entire Gulf business, with Hani Abdul Moneim taking charge of the Dubai office. They aim to expand BDL’s product basket in the quest to drive sales closer to the US$400m mark.

Channel Middle East Verdict

It is not surprising that BDL has managed to scale up its business during the past year given the bulk of its revenues are generated from Saudi Arabia, where it has a formidable presence in all of the main provinces. That said, markets such as Egypt are also becoming increasingly important to the LG and Microsoft distributor’s balance sheet, while the imminent launch of a sales office in Qatar will support a GCC business that already boasts local operations in Bahrain, Kuwait and the UAE.

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