APC updates distributors on Middle East strategy

Top distribution partners taken to South Africa to hear vendor’s growth plans for 2010

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APC updates distributors on Middle East strategy Thierry Chamayou says APC has been holding discussions with distribution partners to understand how it can develop its business in the region this year. (ITP Images)
By  Andrew Seymour Published  February 23, 2010

Not content with bringing all its distributors together for a one-off UAE cricket tournament last quarter, power supply devices vendor APC recently whisked its top partners off to South Africa for its annual distributors' conference.

Around 30 of the vendor's key distributors from the Middle East and Africa took part in the four-day event, which ran under the umbrella of ‘Back to Growth' - APC's motto for 2010. APC's distributors in the Middle East include companies such as Aptec, Logicom, Redington and Westcon.

Thierry Chamayou, business development manager for the Middle East and Turkey at APC, says the event gave the vendor a chance to get in front of its partners and communicate its strategy for the year ahead.  

"‘Back to Growth'­­­­ is what we all want to achieve in this coming year and we encouraged dialogue with our partners to understand how we can accomplish this in the different markets in 2010," he explained.

"This event allowed us to empower our partners and to give them the tools they need to offer comprehensive solutions to their markets. We introduced new team members, deployed product info and aids to reinforce our strategy, our leadership and the direction to drive long-term sustainable business development in the region," said Chamayou.

As well as outlining the company's channel and business development strategies, distributors participated in training sessions and workshops.

However, it wasn't all work and no play. According to marketing manager, Tushar Choudhury, distributors also got the chance to "let off some steam" during their time in South Africa.

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