New licensing model for Astaro partners to push

UTM vendor to sell applications but offer standard software and virtual appliances for free

Tags: Astaro CorporationSaudi ArabiaUnited Arab Emirates
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New licensing model for Astaro partners to push Jan Hichert says customers considering UTM investments want to spend their money on services rather than infrastructure hardware components.
By  Andrew Seymour Published  February 15, 2010

Unified threat management (UTM) vendor Astaro has overhauled its licensing model, claiming the move will lead to better prospects for its channel partners.

The US-based outfit insists the approach reflects the desire of end-user customers to meet their security objectives without having to make expensive upfront investments in technology.

"This new strategy not only goes in line with the modern market's preference for investing in services rather than buying infrastructure hardware components, it will also help our partner community better solve their customers' needs," stated Jan Hichert, CEO at Astaro.

"By providing partners with a business model that meets the market's preferences we are setting up our partners for success today as well as in the future," he said.

The company will provide its basic software and virtual base appliance for free while slashing the price of hardware by 50% to make it more compelling for the market. Customers can then purchase additional security applications on a subscription basis.

At the moment, Astaro offers applications for networking security, web security and e-mail security, but it intends to release mail archiving and wireless security management applications later this year.

Astaro boasts an established reseller and VAR network across the Middle East that includes names such as Delta Line International, Entelyst and MindZen in the UAE, and Global Security Solutions, Echoserve and IT-Trust in Saudi Arabia.

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