Netgear signs VAR, launches SMB sales programme

Networking and storage vendor fixes sights on landing small and medium business customers

Tags: Fujisoft Technology ( IncorporationUnited Arab Emirates
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Netgear signs VAR, launches SMB sales programme Omar Lutfi Azzawi, SMB channel manager at Netgear (left) welcomes Albert Raj of Fujisoft Technology into the company’s partner network.
By  Andrew Seymour Published  February 8, 2010

Netgear has unveiled a new channel sales programme and made the latest addition to its partner network in the UAE as it sets about getting its claws into the region's SMB market.

The networking and storage ace has tied up with Dubai-based Fujisoft Technology as part of an agreement that will see the reseller offer a unique VoIP solution that includes the vendor's ProSafe switches.

Fujisoft will also focus on Netgear's corporate product line by providing presales support to SMBs in the region.

"We have been continuously forging strategic partnerships with powerful channel partners to further our reach and boost our presence in the UAE and the rest of the region, and we believe that our recent collaboration with Fujisoft Technology will have significant contribution to our overall growth," said Omar Lutfi Azzawi, SMB channel manager at Netgear Middle East.

In a bid to propel its SMB aspirations further, Netgear has also launched its ‘2010 Value Added Programme', which it claims sets "a new bar" for price, performance and wireless networking support for SMBs.

The scheme will focus on VARs serving the small business market by providing incentives such as sales and technical support, training, customer site visits, special tender prices and product demos.

"The SMB market is the most potential-laden segment in the Middle East as far as technology adoption is concerned," said Lutfi Azzawi. "This drives us towards helping the region's small and medium-sized businesses increase their productivity, efficiency, and security by maximising the latest innovations in information technology."

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