Givori luxury cellphone sales 'tripled' last year

Regional head says demand for high-end phones did not falter despite financial crisis

Tags: Axiom TelecomBahrainCustomisationGivoriQatarSaudi ArabiaUnited Arab Emirates
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Givori luxury cellphone sales 'tripled' last year One of Givori's more popular collections - Via Veneto - sold out within a fortnight.
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By  Vineetha Menon Published  February 7, 2010

Luxury cellphone accessorising firm Givori claims that sales of their products tripled last year in comparison to 2008 as the financial downturn had little effect on their key customer demographic.

"Sales of luxury cellphones have not diminished in spite of financial crisis; it did not affect our segment of customers. We target high-end customers so they lost a bit of money but that doesn't mean they are not living the same luxury life," stated Nader Mikhail, regional business development manager at Givori.

"Givori plans to launch two  new highly anticipated new lines in 2010 to keep up with the demand, the first line is expected by end of march using mother of pearl to refurbish the phones," Mikhail added.

The firm has been in operation since early 2007 with a team of 35 responsible for creating designs on Nokia and BlackBerry models. They are manufactured in Dubai mainly for the Axiom Telecom Group in the United Arab Emirates though the company also sells their collections in Saudi Arabia and Kuwait. Last year they started their expansion within India, where there are more than 350 Axiom Telecom outlets. The plan is now to increase production so that Givori can sell phones in Qatar and Bahrain as well.

International jewellery designers from France and Canada help create the look of each collection, with some limited-edition series not having more than 50 phones each. The firm has come out with five main collections so far - Via Veneto, Crystal, Vintage, Leather and Epi Sport - with prices ranging from AED 5,950 for a model in the popular Via Veneto line to AED 16,300 for their limited-edition Nefertiti collection that includes real elephant ivory, Swarovski crystals and 18 carat gold.

"People purchase expensive mobile phones to show off their prestige value. There is nothing wrong in it as long as you can afford it. Givori in previous years have focused solely on female customers as they are they more fashion conscious, however we have noted increase number of male customer demands which we plan to cater for in 2010," Mikhail concluded.

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