Trigon takes on Sony Gulf storage assignment

Sony Gulf has appointed Trigon as a distributor for its storage business in the MEA region and is hoping to capitalise on the wholesaler's reach into both the consumer and corporate channels.

The move is part of plans to ramp up sales in the Middle East and Africa and comes after it shifted its storage media business from Singapore to Dubai. Trigon will carry the company's range of LTO media, AIT, MO disk and SDLT products.

Makiyama Kazuteru, divisional head at Sony - which is one of the world's largest manufacturers of tapes - says the vendor intends to make its presence felt in the market by supplementing the Trigon appointment with some powerful sales activities.

"Sony plans to aggressively market storage media products through reseller programmes and awareness campaigns for end-users," he said.

Trigon has an extensive brand portfolio encompassing brands such as BenQ, Samsung and ViewSonic. Arun Chawla, COO at the distributor, believes its experience of the market will allow it to build strong channels for Sony's products.

"Trigon is an IT distribution company well known for its extremely strong relationship with channel, system integrators, value added resellers and retail," he said. "With a strong and dedicated team, and a well established network of customers in the Middle East and Africa, we are confident of taking our association with Sony data storage products to a new high."