Kaspersky Lab eyes No. 3 position in endpoint security

CEO Eugene Kaspersky reveals the firm’s 2010 goals and plans to take the lead in emerging countries

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Kaspersky Lab eyes No. 3 position in endpoint security "In the next five years you'll find us in the leading position..." - Eugene Kaspersky
By  Vineetha Menon Published  February 2, 2010

Eugene Kaspersky, CEO of security vendor Kaspersky Lab, believes the company will be the third leading software vendor globally for endpoint security in 2010.

"From the very beginning we were very focused on the right technology and that's why we managed to get a very visible market share in the consumer segment with our market-killing products....this year we'll be number three in endpoint security and in the next five years you'll find us in the leading position," Kaspersky told itp.net confidently in an interview held in Moscow.

Kaspersky Lab was ranked fourth in global endpoint security ratings by market research firm IDC after analysing 2008 revenue figures from different anti-virus firms.

"For us, the number one market is Western Europe, especially German-speaking countries. Number two is still Russia but the United States is coming close, and then it's the rest of the world," he added, saying that the focus is now developing market share in emerging countries. "We want to have a strong number one position in the emerging markets; to develop the image of ‘friendly security'. It's not very profitable for us in old markets since we're already leading, but for countries in Latin America, Middle East and India there is a chance."

Kaspersky Lab opened an office in Dubai Internet City in early 2009 and said it had witnessed a 200% growth since putting down roots in the region and developing localised solutions for the market. It does however rule out opening a research and development centre in the Middle East.

"What we really need is the pool of talented engineers and I think Russian software engineers are the best, which is why our core R&D is in Moscow. At present there are no plans for one in the Middle East because there are not so many software engineers," said Kaspersky.

To address this issue, the company has plans to eventually introduce its education programme on IT security to the region, which is already being taught at training centres in other parts of the world.

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