Redington Gulf outlines ProCurve channel plans

Redington Gulf has followed in the footsteps of its rival Aptec by hosting a training programme for IT dealers wanting to enhance their HP ProCurve sales expertise.

The one-day seminar, which it dubbed ‘The Big Connect Training' guided local and regional partners through the skills that individuals need to become certified Accredited Sales Professionals (ASPs) for HP ProCurve.

The training, which took place in Dubai, covered 14 modules and followed on from a similar programme that Redington ran last October when it took 60 of HP ProCurve's select MENA end-customers and partners to Sri Lanka.

"This recent undertaking has once again demonstrated our commitment to addressing our channel partners' networking needs, and we are confident that such initiatives will help position ‘HP ProCurve' in an advantageous position in the channel across the MENA region," said Ramkumar B, general manager for Redington's value business.

Redington is now planning to roll out a series of ProCurve roadshows and launch ‘The Big Connect Cafe‘ across the region, which it claims is a more personal approach to understanding partners' networking requirements.

"We are now gearing up for the second phase of this initiative, which will essentially involve more intensive sales and technical training sessions specifically designed for the regional market," revealed Ramkumar.

Redington has worked with HP ProCurve for five years and claims to be the vendor's largest distribution partner in the Middle East.