Emax expecting sales to soar with Skywards offer

Tie-up with Emirates allows customers to earn Skywards points on retail purchases

Tags: BahrainMax ElectronicsOmanQatarUnited Arab Emirates
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Emax expecting sales to soar with Skywards offer Emax is offering customers the chance to earn air miles when they purchase IT and consumer electronics products from its retail stores in Bahrain, Oman, Qatar and the UAE. (ITP Images)
By  Andrew Seymour Published  January 26, 2010

Electronics retailer Emax has struck a partnership with Emirates Airlines that will see customers earn air miles when they buy products from its stores.

Following a deal announced earlier this week, shoppers will receive one Emirates Skywards mile for every US$2 spent on purchases at Emax. The offer applies to all of Emax's regional showrooms with the exception of Kuwait and Saudi Arabia.

Emax CEO Neelesh Bhatnagar, who inked the agreement with Skywards senior VP Brian LaBelle at the company's flagship Oasis Centre store in Dubai, expects the partnership to go down a treat with consumers.

"This agreement with Skywards, one of the largest frequent flyer programmes in the region, will provide even more value to our customers from the hundreds of product choices at our pioneering stores across the GCC," he said.  

Skywards members that shop at Emax stores in the UAE can begin collecting their points straight away, with Bahrain, Qatar and Oman outlets "to follow shortly", according to the retailer.  

Skywards members must present their membership card or number at the time of purchase for their miles to be credited to their accounts, the company added.

Emax belongs to the US$2.5 billion Landmark Group and boasts 11 large format stores in the region. Its Oasis Centre outlet, which was opened last year, offers in excess of 100,000 products from more than 300 IT and electronics brands.  

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