Friends at last: Avaya and Nortel VARs to unite

IP telephony vendor prepares to address combined partner channel at MEA conference

Tags: Avaya IncorporationUnified communicationUnited Arab Emirates
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Friends at last: Avaya and Nortel VARs to unite Nidal Abou-Ltaif says Avaya partners have asked for support with demand-generation, solution and sales training.
By  Andrew Seymour Published  January 25, 2010

Avaya officially inked its US$900m takeover of Nortel's Enterprise Solutions Division last month and now resellers from both camps are set to come together for the first time when Avaya hosts its annual Partner Conference in Dubai in early February.

Avaya is expecting more than 300 partners from across the Middle East and Africa to show up to the two-day event during the first week of next month.

It is destined to be Avaya's largest channel partner conference to date and reflects the company's expanded partner base following the Nortel takeover.

Avaya will use the conference to officially roll out its Avaya Connect programme in the Middle East. The scheme promises to offer improved pricing, training and certification requirements, as well as new sales benefits.  

"Avaya Connect will support our partners in taking advantage of the opportunities 2010 will present and provide them with the support for demand-generation, solution and sales training they have indicated is critical for their success," said Avaya's VP emerging markets Nidal Abou-Ltaif.

Avaya also plans to share its integrated product strategy and roadmap with Nortel and Avaya partners.

Earlier this month it revealed that its Aura platform would remain the centrepiece of its contact centre and unified communications (UC) strategy, with an upgrade path for all existing Nortel voice and UC customers. Avaya also confirmed that it would adopt the current roadmap of NES data products in its entirety.

Speakers at Avaya's forthcoming partner conference are set to include worldwide channel chief Jeremy Butt, UC R&D head Simon Woollet and EMEA president Michael Bayer.

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