Acer to sell Android phone next month in Gulf
Global sales head says future of smartphones will be focused on the internet
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Acer has announced that it will launch its Android 'Liquid' smarphone in the Middle East by the third week of February with full Arabic support.
The first smartphone in Acer's Liquid series is powered by Qualcomm's 1GHz Snapdragon processor, runs Google Android 1.6 OS and features a high definition capacitive touchscreen, a 5 megapixel camera and a new user interface that focuses on easy access to entertainment and web bookmarks.
Acer Liquid was launched in Europe and the United States late last year with a price tag of around $570 or around AED 2,100 and has recently made its way to stores in different countries. Sanjay Kachroo, head of the smartphone division at Acer Middle East, declined to divulge exactly how much it would cost here in the United Arab Emirates but reassured consumers that pricing would be "attractive".
Price remains a key factor for Acer's new smartphone business, along with a focus on time to market and design. The company has the grand ambition of being a leader in the smartphone segment in the next three years, confident of tackling competition from giants like Nokia, RIM and Apple.
According to Massimo D'Angelo, VP of Global Sales for Acer's Smart Handheld Business Group, the company's expertise and experience as a notebook and PC manufacturer will help drive the success of its smartphone division.
D'Angelo believes the world is moving into an internet environment which will define the future of the mobile phone industry.
"If you consider a product like a phone - when you talk about connecting to the internet, producing, editing, sharing and consuming content through the internet, it automatically is information technology. And hence brands in information technology are becoming more reliable..."explained D'Angelo. "Our belief is more than the future will be more in the internet direction than making phone calls."