Google Advertising enjoyed ‘healthy’ 2009 in Middle East

Country manager says company is doubling size of team to cope with demand

Tags: AdvertisingGoogle IncorporatedUnited Arab Emirates
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Google Advertising enjoyed ‘healthy’ 2009 in Middle East Google has increased the size of its team in Dubai.
By  Vineetha Menon Published  January 18, 2010

2009 was a ‘healthy' year for Google's advertising programs AdWords and AdSense in the Middle East, according to country business manager Husni Khuffash.

In comments made during Google's 3rd Agency Day for advertising firms in the United Arab Emirates, Khuffash said 2009 showed great growth to the extent that Google has now doubled the size of their team in Dubai to cope with demand. Khuffash however couldn't provide estimates on revenue generated or exactly how many clients signed on with Google last year.

According to recent independent research done by Madar Research, the total  online advertising spend in GCC and Levant countries totalled $66.5 million in 2008, a significant increase from just $38 million in 2007.

In those same countries, banner ads represented the majority of online advertising formats (52%) while search accounted for 25%.

3064 days ago
Nigel Hunter

I still dont understand why people seem so ignorant to a well optimised website and the value of organic traffic. see for obvious case studies of the value in SEO. If people are spending $66m on Adwords and banner adverts, i can only assume their sites are badly optimised and could do with a serious dose of SEO. In the UK this would be just common sense

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