Belkin hands distribution contract to Almasa

Vendor looking for retail foothold in Bahrain, Oman, Qatar and KSA

Tags: Almasa IT DistributionBelkin International IncorporationRetailSaudi Arabia
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Belkin hands distribution contract to Almasa Youssef El-Arif is hopeful that the addition of Almasa will lead to greater business for Belkin in Saudi Arabia and other Gulf markets. (ITP Images)
By  Andrew Seymour Published  January 18, 2010

Accessories maker Belkin has called on Almasa to strengthen its distribution coverage in a handful of markets across the Gulf.

The IT distributor, which bolstered its retail portfolio with the acquisition of Delta Business Products last year, will carry the full range of Belkin hardware in Bahrain, Oman, Qatar and Saudi Arabia.

Almasa's job will be to service and support partners as Belkin goes about attempting to widen its regional scope, particularly in Saudi Arabia where the size of the consumer and SMB sectors remain much larger.

"We have joined forces with Almasa through a partnership that is dedicated to developing a solid distribution network, focusing on the reseller and retail channels across key markets for Belkin," stated Youssef El-Arif, the vendor's national account manager for the Middle East and Africa.

Govinda Siddartha, director of Almasa's retail business unit, added that the distributor was "extremely confident" about the partnership.

"Belkin's innovative products cater to a majority of technology requirements, which is a perfect offering to our regional customer base," he said. "Therefore we are looking forward to supporting Belkin in expanding their retail presence across key markets including KSA, Qatar, Bahrain and Oman."

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