LG Chocolate BL40

A tasty treat for the fashion conscious user and tech geek alike. A real alternative to Apple's iPhone

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LG Chocolate BL40 The phone sports a minimalistic design, so the front only shows a speaker, a camera, the 4-inch LCD and LG’s logo
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By  Jason Saundalkar Published  January 13, 2010

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User rating:(1 Reviews)
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Key Specs

Bluetooth: Y
Camera: 5-megapixel
Data services: 3G
Media player/capture: Y
Memory: 1.1GB onboard

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The Chocolate BL40 is the latest addition to LG’s Black Label line and thanks to its distinctive looks and packed feature set, will appeal to both fashionistas and tech geeks.

The BL40 is unlike any other smartphone we’ve tested, its long chocolate bar design prompted questions from curious passersby everywhere we went. The phone sports
a minimalistic design, so the front only shows a speaker, a camera, the 4-inch LCD and LG’s logo. There are no buttons at all here though feeling around the sides of the phone, you’ll find a selection integrated tastefully into the body.

In hand the BL40 sits quite well despite its somewhat longish design and it will also fit in most pant pockets despite our concern that it may stick out due to its tall frame. The Chocolate feels a premium product too, thanks to LG's use of metal and glass on its exterior frame but with a weight of 129g, it’s far from heavy.

If you're interested in using your phone as a media player this Chocolate delivers. It features a standard 3.5mm audio jack so you can use most headphones without worry. The phone also has a dedicated music key that, when pressed, will take you straight to
your music tracks. In terms of storage the BL40 is something of a mixed bag as it only includes 1.1GB of onboard memory. This is far too little for serious media enthusiasts but thankfully you can upgrade the phone’s memory via microSD card. At present the phone’s maximum supported capacity is 32GB and going this route (giving a total of
33.1GB), the LG offers slightly more storage than Apple’s iPhone 3GS.

The LG’s audio is without fault and users interested in video playback will also find the BL40 a brilliant buy thanks to its LCD screen. This supports a 21:9 aspect ratio and because of its widescreen nature, plays videos brilliantly. Colour reproduction is first
rate and we noticed minimal blur when watching fast-moving video content.

The BL40 uses LG’s S-Class user interface (UI), which we also came across on the older KM900 Arena. This time however the interface provided a far better experience and this is thanks in part to the Chocolate’s capacitive screen. This proved very responsive to our finger’s movements, so navigating menus and using features and functions was frustration-free. Most of the team also found it was as easy to type SMS
messages on the Chocolate as it was to work on Apple's iPhone. Brilliant.

The interface also supports finger gestures and these worked a treat because you are able to use them as shortcuts to launch applications and features - drawing an ‘M’ on screen will bring you to the phone’s messaging services. Our only complaint is that
the LG needs to be charged often, a full charge only lasted a day and a half during mixed use.

For: Sleek and attractive design, LCD is brilliant, very
responsive screen, user-friendly interface, works well as a
media player, premium feel.
Against: Limited battery life, only 1.1GB of built-in memory.
Verdict: Distinctive looks, great features and
intuitive usability are the BL40’s strong points. While
not perfect, this Chocolate is a worthwhile buy.

3154 days ago
User rating: 4 stars

Pros: touch screen, practical, fast

Cons: glitchy, too big

great phone, love the bl40. very practical, fast processor, huge touch screen. my favorite unlocked touch screen phones this year i think. my wife and i love them, huge screen, the email and gps are great for my business and the gps helps me get around for my meetings. these unlocked gsm phones are very practical. my daughter loves hers for the facebook and games, they keep her busy and out of my hair too lol. but besides that, it is really big, sometimes too big, screen slows down sometimes too. I still like it though. way better than our old unlocked sprint phones. got our unlock codes and htc unlock codes free as well so that's nice. the speaker phone is loud enough for when i'm in the car and the battery life is long enough to last all day so that's practical. the web browser helps me rent movies and keep up on my fantasy team too. got our last couple unlocked 3g phones at unlockthatphone.com 2 thumbs way up

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