Toshiba: PC market will bounce back this year

Notebook manufacturer limbers up for aggressive channel push in the Middle East

Tags: Intel CorporationMicrosoft CorporationToshiba CorporationUnited Arab Emirates
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Toshiba: PC market will bounce back this year Santosh Varghese believes there are enough indicators to suggest that 2010 will not bring a repeat of turmoil that the PC market saw last year. (ITP Images)
By  Andrew Seymour Published  January 12, 2010

Toshiba Gulf is pledging an "aggressive" approach to driving channel sales in the Middle East in a bid to take advantage of a PC sector that it claims is quickly returning to better health.

The notebook specialist claims there are "several indicators" that the mobile PC space will pick up again this year, while the launch of machines with new specs should also provide a timely boost.

"Having seen a marginal increase in sales from the previous period, the Middle East PC industry is expected to grow over 25% across the region for this year," said regional general manager Santosh Varghese. "We are welcoming FY 2010 with a very aggressive and sustainable go-to-market strategy, incorporating all value chains across the market."

Varghese claims the PC channel will begin to feel the benefit of Windows 7 and updated CPU lines from Intel this year, while the entry of products such as SMART Books and ULV-based thin and light notebooks also promises to entice a new set of customers.

"The new form factor of laptops from 13.3-inch to 16-inch is figured to become in demand for the mobile computing-driven market in the Gulf," said Varghese.

Having overseen the launch of its first Middle East retail store last year, Toshiba claims it has more strategic plans up its sleeve that it will deliver on in the next 12 months.

"We'll launch a new product category that incorporates the latest style and technology, which we project to strengthen Toshiba's brand equity not only in the Middle East market but also worldwide," vowed Varghese.

The PC vendor claims its share of the consumer notebook segment now stands at 22% after it achieved overall annual sell-out growth of 15% in the region.

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