Nokia launches recycling programme in Saudi

Urges customers to drop off their old and unwanted cellphones at Nokia centres

Tags: Eco-friendlyGreenNokia CorporationNokia Middle East and AfricaSaudi Arabia
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Nokia launches recycling programme in Saudi Nokia has launched its Take Back cellphone recycling program in Saudi Arabia.
By  Vineetha Menon Published  January 4, 2010

Nokia is encouraging customers in Saudi Arabia to recycle their old and unwanted mobile phones after the firm launched the local chapter of their global Take Back programme.

According to a global consumer survey that saw 6,500 people around the world interviewed by the firm, only 3% admitted to recycling their phones despite the fact that they had old devices that they longer use. Nearly half admitted to not knowing that it was even possible to recycle them.

Nokia lays claim to the largest voluntary scheme in the mobile industry with collection points in 85 countries around the world. While there are no Nokia national recycling centres in the region, unwanted phones can be dropped off at various Nokia Care points in the United Arab Emirates, Bahrain, Kuwait, Qatar, Oman, Lebanon, Jordan, Pakistan, Yemen and now Saudi Arabia.

"We are proud to launch today our take-back initiative in Saudi Arabia. Consumers can drop their old and unwanted devices, chargers and mobile accessories in the recycling bins available at our Nokia Care Centres all over the Kingdom. This is the first step of our program and we are currently exploring opportunities to establish more take back points in the Kingdom," said Hani Ghibeh, care manager at Nokia Saudi Arabia and Yemen.

"If each of the three billion people globally owning mobiles brought back just one unused device we could save 240,000 tonnes of raw materials and reduce greenhouse gases to the same effect as taking four million cars off the road. By working together, small individual actions could add up to make a big difference," added Ghibeh.

3356 days ago

i would like to appreciate the comments made by saudi.thanks for the message.

3361 days ago

There should be an incentive program while giving away the old set, a voucher or a discount while buying a new one. It looks like Nokia will benefit from all this, not the consumer.

3361 days ago

Nokia ruined the world and now they want it to be green. I'm using my old phone as an alarm clock to wake me up because of its strong noise. Not giving it to nokia after I paid that much of money for the factories to ruin the world. By the way, what factories are you talking about and they're building their ugly looking phones in China? China is the biggest world distroyer after US.

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