New SAP regional HQ set to open in February

After a period of rapid expansion, SAP is moving into a new headquarters in Dubai Media City, and affirms the region's hunger for the firm's products.

Tags: Enterprise softwareSAP Middle East and North AfricaUnited Arab Emirates
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New SAP regional HQ set to open in February Anidjar (right) inspected the new office, which is slated to open in February.
By  Imthishan Giado Published  January 4, 2010

German software giant SAP will move into its new Middle East headquarters in Dubai's Media City in February, it has revealed. The company is currently based out of an office in the Emirates Towers and states the new larger facility at the Arenco Tower is necessary for maintaining its current rapid rate of growth.

Jimmy Anidjar, president of Global Fast Growth and Emerging Markets at SAP has been touring the facility, which features what it claims is a new ‘customer-facing floor' designed to better facilitate interaction between the firm's representatives and customers. He pinpointed the Middle East as a particularly strong area of growth for the firm's emerging markets division, and believes the next wave of ERP adoption cannot be far away.

"The SME sector in the Middle East is on the brink of a massive core enterprise resource planning (ERP) wave with companies placing increased emphasis on the importance of clarity and efficiency. Large enterprises are focusing on solutions such as business intelligence (BI), customer relationship management (CRM), and supplier relationship management (SRM)," he said.

"Industries demonstrating impressive growth in the emerging markets include public sector, healthcare, and financial services, and in the Middle East region this growth is reflected by SAP's deep penetration in process industries such as oil and gas, mill and chemicals, as well as utilities," added Simon Paris, head of Cluster Emerging at SAP EMEA.


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