Aptec subsidiary gains Cisco rights in KSA

Track Distribution to hold Cisco stock in Riyadh, Jeddah and Khobar

Tags: Al Jammaz DistributionAptec DistributionCisco Systems IncorporatedLogicom DubaiSaudi Arabia
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Aptec subsidiary gains Cisco rights in KSA Ali Baghdadi insists Track Distribution will be able to help Cisco build out its coverage in Saudi Arabia. (ITP Images)
By  Andrew Seymour Published  December 23, 2009

Cisco has widened its channel supply chain in Saudi Arabia by awarding authorised distribution rights to Track Distribution, a subsidiary of Aptec Holdings.

Speculation that the networking vendor was looking to appoint an additional distributor in KSA have been rife for some time given the scale of the market. Local distribution sales are currently managed by Al Jammaz and Logicom.

Track says it will be able to provide Cisco with comprehensive coverage of the Saudi reseller channel as it operates offices and warehouses in Riyadh, Jeddah and Khobar.

The partnership means Track now has Cisco rights for the entire Gulf region, as it is already an official distributor for the UAE, Qatar, Kuwait, Bahrain and Oman, as well as Yemen, Pakistan and Afghanistan.

Ali Baghdadi, CEO at Aptec, describes Track as a "Cisco centric" distribution company that offers the channel a range of Cisco solutions and complementary technologies and services.

"We aim to help our customers deliver the best solutions based on Cisco technology. We are going to stock what they need, provide them with certified consultants and connect them to authorised and lab tested software solutions," he said.

"By having a network of distributed warehouses, we shall get even closer to our customers and ensure that all their needs are handled with care," added Baghdadi.

Track is in the process of stocking up its trio of warehouses in Saudi Arabia and has assembled a team to begin managing its reseller network with immediate effect.

3350 days ago

Very good news ... Aptec is the value added distributor in Saudi, so we hope we will get the same support through their new subsidiary Track

3374 days ago

Interesting - Obviosuly Cisco has huge targets and wants to stuff distis with even more product. This move has nothing to do with value- more to do with playing of numbers. Its current distributors have probably said NO - and as such Cisco just signs someone else. Having said this, we all know the challenge of APEC? It doesnt like paying its bills I will give it six months

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