Google Gear

Although Google was only known for its search engine the company is rapidly expanding its market base. Hardware vendors will soon have to contend with Google kit in the not too distant future

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By  Gareth Van Zyl Published  December 23, 2009

I write about Google a lot. Perhaps too much. But to be honest, the search giant provides us journalists with a lot to write about, especially when considering the latest news about Google's foray into the consumer hardware market. You've most probably heard about the Nexus One and Google's entrance into the netbook market.

Here's the whole story with the Nexus One according to, "The Nexus One will launch in early January, 2010. It won't be sold by any one carrier, but instead will be an unlocked GSM phone. In the U.S., that means T-Mobile and possibly AT&T, whose exclusivity deal with the iPhone is about to run out. It will be running Android 2.1."

It continues, "The phone runs on a Snapdragon chip, has a super high-resolution OLED touchscreen, is thinner than the iPhone, has no keyboard, and two mics. The mic on the back of the phone helps eliminate background noise, and it also has a "weirdly" large camera for a phone. And if you don't like the touchscreen keyboard, a voice-to-text feature is supposed to let you dictate emails and notes by speaking directly into the phone."

It's known as well that Google is planning on entering the mobile computing space via a netbook that it might build that will take advantage of the Chrome OS. On the FAQ section of the Google Chrome blog, it's clearly stated, "The Google Chrome OS team is currently working with a number of technology companies to design and build devices that deliver an extraordinary end user experience. Among others, these companies include Acer, Adobe, ASUS, Freescale, Hewlett-Packard, Lenovo, Qualcomm, Texas Instruments, and Toshiba."

The big question that many analysts have pointed out is that who will be the lucky manufacturer? Either way, what all of this ultimately points to is how mobility is the key word in describing the way in which our technology is heading.

With Google becoming more pervasive, their services such as Google Ad obviously become more popular as well. But entering the mobile space in the way that they're doing it is not going to be a walkover.

How would the likes of T-Mobile and AT&T in the United States for instance take to Google, for example, offering Google Voice (the free voice service that is currently undergoing testing only in the United States).  I doubt mobile providers will only be happy with providing data.

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