NetApp tunes channel tools for midmarket assault

Storage vendor reaches out to partners with Campaign Express and KickStart Service Builder programmes

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NetApp tunes channel tools for midmarket assault Martyn Molnar claims enhancements to NetApp’s channel programmes have made the vendor easier to do business with. (ITP Images)
By  Andrew Seymour Published  December 10, 2009

NetApp has kick-started its latest wave of channel enablement to target what it calls "mid-sized enterprise" companies with 100 to 1,000 staff.

The storage outfit has established a range of enhanced tools and marketing kits, with Campaign Express - an update of its GetSuccessful Programme - and KickStart Service Builder leading the charge.  

Mid-sized enterprise customers have become a key focus for the company, with the new channel tools following hot on the heels of the FAS2040 storage system and FAS2000 series launches, lowered entry prices and corresponding software bundles.

Martyn Molnar, the vendor's regional sales director for the Middle East, North and South Africa, insists "doing business with NetApp has never been as easy as it is today."

He said: "We support our channel selling partners with innovative tools, campaigns and enablement programmes to help them pursue opportunities faster and more efficiently.

Net App's Campaign Express allows resellers to develop their own marketing campaigns targeting storage and data management for VMware and Microsoft environments, while KickStart Service Builder is an educational initiative targeting service partners. It aims to drive the delivery of professional services through the channel.

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