Emirates Computers out to give Nokia sales a kick

Aikon store network plans end-of-year consumer sales campaign

Tags: Emirates ComputersNokia CorporationNokia Middle East and AfricaUnited Arab Emirates
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Emirates Computers out to give Nokia sales a kick Aikon expects its Nokia promotion to produce a spike in sales during the coming weeks.
By  Andrew Seymour Published  December 6, 2009

Emirates Computer is looking to cash in on what is usually an end-of-year seasonal spending frenzy among consumers with a series of special offers planned for its Nokia-focused Aikon stores in the UAE.

The ‘Super Sevens' promotion - dubbed so because it operates seven Nokia outlets and the deal will run for the next seven weeks - will see consumers given a range of incentives to purchase the latest Nokia equipment.   

All customers who snap up any Nokia mobile phone for AED799 (US$217) or above will instantly gain AED4,000 (US$1,089) worth of entertainment vouchers, as well as free music downloads and navigation downloads. 

Consumers will also have the chance to win seven major weekly prizes - from technology devices to spa packages - according to the company.

Aikon's retail director, Feri Zekisson, claims it is a strong sales campaign to end the year on.

"Consumers are always looking to get more for their money and ‘Super Sevens' offers at least seven times more value for your dirham" said Zekisson. "Every customer will be a winner over the next seven weeks and we have geared our stores up for an onslaught of shoppers ready to make the most of our fantastic offers."

Aikon, which has stores in Abu Dhabi and Dubai, says the promotion also ties in with the forthcoming launch of several new Nokia handsets, including the N900 and x3 music phone.

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