New trader starts business in Computer Street

Manager with distribution experience sets up Dubai-based operation targeting export sales

Tags: ASBIS Middle EastComputer Street DubaiDell CorporationHewlett-Packard CompanyOmanSony CorporationToshiba CorporationUnited Arab Emirates
  • E-Mail
New trader starts business in Computer Street Business Point has opened an office in Dubai Computer Street from where it will address customers in the GCC, CIS and Africa. (ITP Images)
By  Andrew Seymour Published  November 25, 2009

IT trading might be one of the toughest businesses to be in at the moment, but that has not discouraged one reseller from setting up a new venture in the Dubai market. 

Business Point, an Omani PC dealer founded six years ago, has launched an operation in Dubai's ‘Computer Street' district to target re-export sales in the GCC, CIS and Africa.

The business is being run by Sujith Sudhakar, who has previously worked for distributors such as Asbis and Aptec during his 12 years in the UAE channel.

Sudhakar, who has been preparing the launch of the business for the past three months, says the company has an extensive database of overseas customers that it will be able to serve from Dubai.

"Dubai is a business hub for the GCC countries and most of the suppliers from the US, UK or Singapore can ship the goods to Jebel Ali Free Zone - instead of Oman - where we can distribute to any customer around the world," he explained. "Our office is in Bur Dubai, but we are mainly focusing on Jebel Ali."

Business Point Dubai intends to source and resell finished products from brands such as HP, Dell, Sony and Toshiba in keeping with the strategy of its parent company, which owns four showrooms and two power retail outlets in Oman and is planning a store in Saudi Arabia.

While some may question the wisdom of launching a dealer business in the current economic environment, Sudhakar insists the company can call on an extensive customer database and will adopt a diligent attitude towards sales.

"Our principles are to keep promises to the customers and to do safe and profitable business - if I am not getting at least a dollar in a particular invoice I will not do it," he commented.

"The credit situation here is very tough, which is why for the first year I am concentrating on international trading where I can get the money in advance, or in TT (telephone transaction) or LC (letter of credit), so it is safe. I won't take too much risk on local trading."

Sudhakar claims he has already been offered credit by most of the largest distributors in the Dubai market, but says he is just as interested in paying cash if it means better prices.

He adds that the firm's priorities over the coming months include developing formal business partnerships with PC vendors and strengthening the size of the team.

2383 days ago
Abdul Rasheed

Can you please mail the Location, Contact nos. of Business Point - Dubai.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code