Windows 7 drives PC demand from SMBs

Dell reports strong demand for PC hardware from SMBs and consumers after the launch of Windows 7 at the end of October

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Windows 7 drives PC demand from SMBs The October launch of Windows 7 drove demand for PCs in SMBs and consumer segments, says Dell.
By  Mark Sutton Published  November 24, 2009

A senior Dell executive has reported that the launch of Windows 7 has driven up demand for PCs from SMBs and consumer markets.

Steve Felice, president of Dell's SMB business unit told reporters that PC sales have taken off since the launch of the Windows 7 operating system on 22nd October, with demand remaining high throughout the first three weeks of November.

"At the beginning of October, we saw demand decline as customers put off their decision to buy, to wait for Windows 7 to fully launch. As soon as Oct. 22 hit, both our consumer business and our SMB business had a very healthy increase in demand," Felice said.

Dell's direct sales in the US were around 80% of the company's expectations before the launch date, he said, but have since increased to 110% as sales surged. Felice also predicted that the demand would persist in the last quarter of the year.

"We didn't just see that increase in the last 10 days of October, we've now seen three weeks of November where that demand has been pretty consistently up," Felice said. "That's why even though analysts had expected even more revenue, we're still quite bullish on the recovery that's happening with the demand cycle in the commercial business and we believe you'll see that in Q4."

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