Jarir to resell telecoms services in Qatar

Qtel partnership strengthens retailer's ICT offering

Tags: Customer serviceJarir Marketing CompanyPartnerQatar TelecomRetail
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Jarir to resell telecoms services in Qatar Qtel and Jarir executives agree on a deal that will see telecoms services sold through the retailer's Qatar stores.
By  Andrew Seymour Published  November 17, 2009

Jarir Bookstore, the Saudi-owned IT and office products retailer, is to begin selling a range of telecoms services at its stores in Qatar following an agreement with national operator Qtel.

The retail firm has agreed to install Qtel-branded point-of-sale counters at the two outlets it runs in Doha, offering customers the chance to purchase monthly talk services, recharge cards, mobile broadband, international calling cards and e-vouchers.

 Jarir will also provide a number of other customer services, including bill payments.

As well as strengthening its in-store offering, it appears Jarir will use the partnership to bundle hardware with internet and smartphone services.

"With smartphones and the internet increasingly becoming part of our daily lives, it works well for us to collaborate with Qatar's leading communication services supplier," said Hani Al-Tawirqi, VP projects and properties at Jarir Bookstore.

Although starting out as a book supplier more than three decades ago, Jarir has developed into one of the largest education merchandise and ICT retailers in the region. The company's offering includes PCs, accessories and mobile phones.

In addition to Qatar, Jarir has stores in the UAE, Kuwait and throughout Saudi Arabia. Group sales in the first nine months of the year reached US$488m - down slightly on the US$494m it made in the same period the year before.  

Qtel and Jarir say that in addition to the resale agreement, they will work together to create a range of special promotions.

 Waleed Al-Sayed, executive director of customer services at Qtel, said: "A key commitment of the Qtel Customer Charter is to continuously find ways to improve the service we give our customers. Our strong network of premium partners provides essential support in this area, and we're very pleased to be working with a respected market leader like Jarir Bookstore."

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