EMC: 85% of data not managed well by IT

EMC unveils new family of desktop Documentum products

Tags: Content Managment SystemsEMC CorporationEnterprise content managementGreece
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EMC: 85% of data not managed well by IT Tidmarsh: "Something we’ve been hearing a lot from our Documentum install base is that customers are adopting SharePoint as well as more robust content management systems like Documentum."
By  Imthishan Giado Published  November 10, 2009

ATHENS: IT departments are failing in their duty to manage the vast majority of information produced by their enterprises - largely due to its unstructured nature, according to EMC.

Whitney Tidmarsh, chief marketing officer of EMC's content management and archiving division, commented that a vast amount of information is not being properly managed during a customer panel at its EMC Momentum event, taking place in Greece today.

"Studies show that about 85%-90% of information is unstructured in nature meaning that it doesn't fit into a database. Of that, up to 85% is not managed very well by IT. It's in laptops, PST files, it's on thumb drives. That's an awful lot of information that's either an opportunity or a risk," Tidmarsh said.

At the event, EMC unveiled a new family of products called My Documentum, which aims to provide regular business users with content management facilities, right within their existing desktop applications. The suite includes My Documentum for Outlook and My Documentum for SharePoint, giving users of those Microsoft products the opportunity to access content management facilities using their familiar interfaces, cutting down on the retraining time required to use such systems.

While Outlook is one of the most popular enterprise applications, SharePoint is still on the path of gaining traction and is in fact, a lower-tier competitor to EMC's products.

Tidmarsh explained the rationale behind the choice: "Something we've been hearing a lot from our Documentum install base is that customers are adopting SharePoint as well as more robust content management systems like Documentum. The ask is to use them side-by-side so that they can share information more easily and collaborate more readily, so My Documentum for SharePoint are web parts that look and feel exactly like SharePoint," explains Tidmarsh.

While the launch can be seen as an opportunity to bring content management to the masses,

some analysts remain skeptical, and cautioned to make sure that users can properly benefit from this vast new store of data.

"Tools like My Documentum will give you a bigger range of information upon which to make decisions. But will you make a better decision because you're got that tidal wave of information? I don't know. If the information is more accessible, hopefully you'll make a better decision," said Mike Davis, a senior analyst at Ovum.

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