Those Intel Cartoons

Have you seen those strange cartoons about Intel yet?

Tags: Intel CorporationMicroprocessorNVIDIA CorporationUSA
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By  Gareth Van Zyl Published  November 10, 2009

The definition for ‘satire' in the Oxford English Dictionary is "the use of humour, irony, exaggeration, or ridicule to expose and criticise people's stupidity or vices". In many countries, this takes the forms of cartoons in newspapers, magazines or online news portals that attempt to highlight certain social and political issues. But what about satire being created from Tech companies and then targeted at other Tech companies?

If you haven't stumbled upon it online already, take a look at www.intelinsides.com. The site, which has been linked with Nvidia, takes aim at Intel through a series of cartoons.

"Intel's Insides is intended to be a parody of events occurring within the semiconductor sector, with particular focus on its largest, and most-commented-upon competitor," according to a blurb on the site.

There's only a few cartoons on there at the moment, with figures such as Intel's Paul Otellini being depicted as saying, "I did not have bribery, coercion and kickback relations with the computer industry" (a clear spin on Bill Clinton's famous words regarding him denying his affair with Monica Lewinsky). There's also one cartoon where Otellini is portrayed as a Mafia godfather type figure who says, "we'll make them a microprocessor offer they can't refuse".

The topic these cartoons focus on involve Intel allegedly paying out vendors to support Intel's chipsets. Intel is thus being accused of paying computer makers rebates to maintain a monopoly-like grip on the market, which then prevents the likes of AMD from gaining business with PC makers.

It's a sign of the times when satire (something that is traditionally reserved for political and global figures) is produced by technology companies and then directed at other tech companies.

The more strange fact is, however, that it's worked in terms of getting Nvidia's message across. Of course, it's now been written about on ITP.net, but I picked it up from PC Magazine and Maximum PC's websites - these cartoons could arguably be going ‘viral' as far as geek speak goes.

These large corporate are so powerful because they have the following and support of millions of people, and something as simple as a cartoon produced by these organisations can sway some of these peoples' opinions, and potentially affect the market.

The question is, will Intel start up its own satire-based site as well, and is this the beginning of a new trend where big companies that are unhappy about certain issues take a swipe at each other via a medium that has been traditionally reserved for the political and social space? These are indeed weird times.

3321 days ago
John Paul

Interesting and amusing article, thanks for highlight it!

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