Microsoft rebrands, revamps and rejuvenates MSN

Preview of redesigned MSN.com shows neat simplistic design with easier access to information

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Microsoft rebrands, revamps and rejuvenates MSN Microsoft: The new MSN butterfly represents a fresh new approach for MSN and is the cornerstone of the new design.
By  Vineetha Menon Published  November 4, 2009

Following in the footsteps of its Yahoo! rival, Microsoft has just released a preview of its new MSN.com website that it claims "is designed to be the best home page on the Web".

Microsoft sites have been ranked third, behind Google and Yahoo!, in the latest comScore analysis of the top 50 web properties in the United States. But MSN is still well in the playing field, attracting more than 600 million global visitors every month.

The new MSN design has been influenced by customer suggestions, and the preview site sports easier access to Bing search and more relevant news and information in a cleaner interface, with 50% fewer links than the current version of the site.

Perhaps the most interesting new feature on MSN is the addition of updates and information from Windows Live, Facebook and Twitter, quite similar to Yahoo!'s offering.

"More than half of people online start their sessions on sites like MSN and they told us they want simplicity - yet still want the latest information and their favorite services delivered together," said Lisa Gurry, senior director, MSN. 

"The time was right for us to make a big bet, and our approach needed to be bold," said Gurry. "Today is an important transformation for MSN, and it's only the beginning."

According to MSN corporate vice president Erik Jorgensen, the new homepage will begin rolling out today and become widely available to over 100 million U.S. customers early next year.

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