Men think about one thing online…

YouGov survey analyses media consumption of male internet users in the region

Tags: EgyptMicro-bloggingSaudi ArabiaTwitter IncorporationUSAUnited Arab EmiratesYouGovME
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Men think about one thing online… An overwhelming 92% voted football as their favourite sport to track online.
By  Vineetha Menon Published  November 1, 2009

A YouGov survey on media consumption among male internet users in the region found that the majority spent nearly four hours a week on sports websites.

The survey quizzed nearly a thousand men from Egypt, Saudi Arabia and the UAE on their online media habits for research that supported the launch of a new regional sports website - Football was clearly identified as the top game with 92% of support, with tennis garnering 30% of the votes and 27% for volleyball.

While 789 local and expatriate Arabs said they spend 3.9 hours a week on sports sites, 330 revealed they only spent an average of 1.6 hours on the latest social media fad Twitter.

The news provides another perspective to recent research by SpotOn PR agency that, after analysing more than 200 Twitter users in the region, stated twice as many men in the Middle East and North Africa use the micro-blogging than women. The findings contradict global trends where women are found to use the communications service more than men, as evidenced in studies conducted by several institutions including Harvard Business.


3424 days ago

I question why twitter is referred to as the 'newest social media fad'.. implying all social media is a fad? Well if you build a fad that passes 300 million users and accounts for 25% of all online pageviews in the US (Facebook) or raise money at a $1 billion valuation (Twitter) without implementing any monetization strategies and with not much more than 50 employees -- That's a pretty impressive fad!

3427 days ago
Sport Nut

Great story - although I am not surprised! I spend at least 10 hours a week looking at sports on the internet. Question is - what are women looking at? Shopping?

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