Vivitek keen on ME market debut

Vivitek is keen on forming partnerships with Middle East distributors in line with its goal to establish a presence in the region's rapidly growing digital projector market.

"Our three biggest markets at the moment are China, Europe and, of course, the United States and we'd like to establish a foothold in this region as well," says Wesley Tsu, Vivitek's Worldwide Product Manager for Projectors. "We sell mainly home entertainment-aimed projectors in Europe and the United States. With China however we shift a lot of education-aimed projectors."

Vivitek is showcasing its D520ST and D930TX projectors at GITEX Technology Week. The former model is designed for home entertainment while the latter targets the education sector. Both are short throw models.

The company manufactures a full line of projectors with brightness ratings ranging from 2000 to 10,000. Vivitek relies extensively on DLP projection technology. "Because we use DLP technology exclusively, we have a very good relationship with Texas Instruments," explains Tsu. Digital signage products and display screens are also part of Vivitek's product line.

When asked about which segment of the projector market shows the most promise in terms of business Tsu says, "Over the next few years we expect short throw projectors to really take off. We have a range of short throw models, so we're ready for the surge in demand."

Tsu is very optimistic about the Middle East's projector market saying, "I'm very excited about this region. We hope to setup a distribution channel here and will back it up with fully-fledged service. Service and customer care is very important to us."